1. Correctness
Correctness refers to supplying the right facts, using the right level of language and conveying the right message to the audience/readers. It refers to avoiding grammatical errors both in written and verbal communication as incorrect grammar can totally alter the meaning of the sentence and entail a negative impression.

2. Clarity
Clarity entails on using such language that the decoder can easily grasp the real meaning of the sentence. The encoder needs to emphasize on a particular message at a point of time. If there is clarity in thoughts and ideas, then that allows the meaning of the sentence to be conveyed easily.

3. Completeness
If the encoder wants to get the kind of response that he/she is expecting, then the encoder should always supply all the necessary details. The sender must consider the state of mind of the receiver and answer all the queries raised by supporting the responses with facts and figures.

4. Conciseness
In the corporate world, nobody has time for wordy communication. So, it is better to be concise in communication and save yours and well as others’ time. You can achieve conciseness by avoiding repetition of thoughts and verbose expressions. Rather, you should use brief sentences that are to the point but complete the communication.

5. Consideration
This is the most important component of effective communication that implies on thinking from the receiver’s perspective. The encoder should consider the view, background, education level, mindset, desires, and the problems of the audience while composing a message. You need to alter your message to meet the reader’s needs.