The Google Inverted Index is one of the many ranking techniques that search engines have to offer. Its purpose is to show search engine results that are more relevant than the pages being displayed and those direct searchers towards your site. While this is great for getting direct traffic to your site, it can be a bit complicated when trying to get your page to the position that you want it to be in for its niche.
The way that the Google Inverted Index works is that a link to your website is placed on a Googlebot-averaged website called Google Pages. The link to your website is only listed if the keywords that you are using to target your site with are included in the page content. The reason why the pages are placed on these sites is that it means that other search engine users will know that your keywords are related to your website, but they won’t actually see your actual website. So what this means is that even though your website may rank high for a particular keyword, that keyword might not show up as a result in a Google search, because the words used to target your website with the Inverted Index will be nowhere to be found within the page content.
One of the ways that a page can get placed into the google inverted index is through the use of Meta tags. Meta tags can give you a higher ranking position if your keywords appear in the content of your page. However, this still doesn’t guarantee that your website will be found by a Google user looking for that type of item. You may need to use other methods to get your website into the Google Inverted Index. You can do this through a link building, content building, and SEO (Search Engine Optimisation).
Link building refers to creating inbound links from websites and blogs that are similar to yours. These are links that are created from websites that are interested in your content, or at least understand your page enough to pass judgment on it based on what they read. Content building refers to including your page’s text with content related to your keywords. For example, if your page is about selling used cars, you can insert keywords related to used car buying, used car sales, or used car parts. This helps your search engine optimization, because it places your page in the related category and subcategories, which improve your ranking.
On the other hand, SEO or Search Engine Optimization refers to the way you construct your website and how you optimise it so that it ranks higher in Google. The Google team is constantly updating their algorithms to keep up with the pace of the web. As such, your site’s position in the SERPs will change every couple of months to a year. If you don’t want to feel like you’re losing out on potential customers, you need to focus on these two methods – on writing quality content and on optimising your site for Google’s spiders. You can also use paid advertising to promote your website, but the success of that campaign will depend very much on how well you’ve laid out the keywords in your ads.
If you want to be able to rank well for all of the major keywords, you’ll need to have a steady stream of new high-quality content. Try to write content that is informative, interesting, and easy to read – things that people will want to read even before they click through to your site. Your keywords should also be included throughout the article, and in titles, links, and in the call to action. In short, your website and your keywords should be linked together so that Google can find them when they conduct their index!